3 Tips to Building the Right Social Media Guidelines
When you’re ready to take social computing seriously both inside and outside your organization, the guidelines should start with your existing culture in mind. A consumer service startup is going to have a very different culture than a large regulated life sciences manufacturer. If the uniqueness of your culture isn’t taken into account, the guidelines will Read More
Re-defining Your Brand Through Corporate Events
Corporate events are the perfect opportunity to really change the perception of your brand, not through traditional advertising methods - but by immersing your clients in a world that will really get people talking. Because more often than not, it’s not just a matter of getting attendees to show up. The best corporate events are those which manage to create a world of their own - one that’s fully immersive and makes your guests feel like they’re part of something unique.Read More
Contest Promotion for Tradeshows, Marketing & Promotional Events - The Only Guide You'll Ever Need
So you've created a contest & now you're getting ready to launch it to the world. This guide will take you step by step through some of the key strategies for promoting your contest.
Promotion is often a massively overlooked part of the marketing process, and the amount you need to promote will depend on the maturity of your business, how many existing channels you have at your disposal & also your industry.
For this reason we've broken this article down into a few sections:
How to Promote Your Social Contest For New Businesses
How to Promote Your Social Contest For Established BusinessesRead More
Experiential Marketing Using Photo Entertainment
Experiential marketing is a form of advertising that focuses primarily on helping consumers experience a brand – loosely defined as messaging you can touch, feel or view in a physical space.
While traditional advertising communicates the brand and product benefits, experiential marketing tries to immerse the consumers within the product by engaging as many other human senses as possible. The goal of experiential marketing is to form a memorable and emotional connection between the consumer and the brand Read More
Brand Activations That Foster Engagement
The debut of the connected soda machine that enable you to create virtually any flavor of drink you desire by pushing different buttons represents innovation -- and a physical manifestation of brand activation.
You might not invent the next interactive soda machine but you, too, can execute effective brand activation. How so? By creating an ardent connection between your brand and customers that motivates them to take desired actions.
Brand activation comes in many forms and is delivered through multiple channelsRead More
Who's Responsibility Is It To Keep Booths Busy?
I believe there is a lot of support we can give to those kind souls who decide to purchase exhibition space at trade events. Driving attendees to exhibition stands is not an easy one. It requires creativity, smart communication and tech awareness. The tactics described in this article will surely be helpful for those event professionals willing to help their exhibitors. I believe the role of event professionals should be similar to how governments tackle health issues. Running communication campaigns to improve citizens’ health is much cheaper than paying for expensive medical bills. In the same fashion it is much better to work with your exhibitors to provide them tactics to increase attendee traffic Read More
6 Tips for Making the Most Out of Trade Shows and Conferences
Trade events can either be small, intimate, and local, or they can be international huge events, but in either case, preparing for your industry events is similar, and we’ve listed 6 tips to help you make the most of your industry trade shows and conferences.
1. Plan early.
Most events know their dates at least a year in advance if not more. In order to get the best deals on both attending and exhibiting fees, plan early. The earlier you plan, the better rates you will receive. Additionally, when you plan early, you have time to get all of your promotional and collateral materials designed and planned,Read More
35 Ways to Make Your Next Book Signing a Huge Event with Social Media!
Here are some tips and suggestions by professional speaker and author Larry James that have helped increase the number of books sold at a book signing. Many are his own, and some were suggested by other author friends. Each book store has its own distinctive personality. Although I do not attempt to do all of the suggested tips at every signing,Read More