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What Makes Trade Show Content “Pop”?

“What are the best kinds of content for us to use at our live event?”

There is no one correct answer here, but what we do know is that the old world of setting out a stack of data sheets with a kindly sales engineer at a demo station is clearly not enough. If you look around at what some of the most effective tech companies are doing on trade show floors with their content, several trends are obvious. I can deduce 4 key elements Read More

Scary Trade Show Marketing Mistakes

Throughout the year businesspeople spend significant amounts of funds and resources on trade shows. From attendee reservations, exhibit space, displays and marketing materials as well as promotional giveaways, they want to have a presence. The concept behind shows is to make a good impression and attract people to your brand. Efforts should get those passing by to engage with you and enter your exhibit space.

The four biggest mistakes that small and medium size businesses’ make at trade shows are the following:Read More

Display Marketing Tips and Advice For Trade Shows

Trade show attendance represents a considerable investment for organizations of all sizes. Regardless of a company’s market share, any booth manager will tell you that shows can oftentimes mean the difference between a good year and a stellar year, and the reason is entirely self-evident. Trade shows offer the kind of direct access to hundreds or even thousands of prospective clients that you just won’t experience anywhere else. And because most trade shows wrap up afterRead More

5 Event Marketing Trends You Cannot Afford to Ignore

If you want to produce great events, your marketing efforts have to be absolutely on point. Here are 5 trends related to event marketing that could be game changers over the next 12 months.

There is no denying that major changes have been happening in event marketing in the past few years. Many of the changes have been driven by technological advances within the industry. Other changes have been driven by shifts in what peopleRead More

Instant Branded Fan Photos

Take instantly branded fan photos with a sports, hollywood, music icon or other type of celebrity, add a green-screen background and a foreground graphic to images instantly. Print and/or send images within 5 seconds via sharing to Instagram, Facebook, Twitter, Email or Text photos to smartphones.

Want to shoot in front of a Step and Repeat Logo media wall with a Paparazzi-style shoot? Want to print the photos instantly? Want to have a digital copy for guests to share instantly? Yes – we can do all that and more. Read More

Ringling Bros. Circus Closing After 146 Years

The curtain is coming down on "The Greatest Show on Earth." The owner of the Ringling Bros. and Barnum & Bailey Circus told The Associated Press that the show will close forever in May.

The iconic American spectacle was felled by a variety of factors. Declining attendance combined with high operating costs, along with changing public tastes and prolonged battles with animal rights groups all contributed to its demise.

"We tried all these different things to see what would work, and supported it with a lot of funding as well, and we weren't successful in finding the solution," said Kenneth Feld, chairman and CEO of Feld Entertainment "There isn't any one thing," said Feld. “We looked at the performance in 2016 and advance tickets sales in 2017, and we decided it was not a viable business model,” he said. "This Read More

The Best Stuff At CES 2017

TVs are always a big draw at CES, and this year was no exception. Mercifully, the curved TV gimmick finally looks like it’s on its way out.

In the bigget trend to emerge, Sony, LG, and Samsung all moved the core components of their flagship TV sets to outside hardware. In the case of Samsung, all of the ports and brains of its new models are housed in an outside box. Sony built the guts for its top TV into a subwoofer that doubles as a TV stand.

But for my money, the most impressive TV was the new W7 from LG. This OLED TV is just 2.5mm thick—literally thinner than my finger. Everything that actually powers the TV is jammed Read More

Social Media Ads To Hit $50 Billion By 2019

The amount of money spent on advertising on social media is set to catch up with newspaper ad revenues by 2020, a leading forecaster said on Monday.

The rapid expansion of social media platforms on mobile devices, as well as faster internet connectivity and more sophisticated technology, has triggered a huge shift in the way many people get their news.

Advertising agency Zenith Optimedia, owned by France's Publicis, predicts Read More

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