Event Technology That's Hot For 2016
With 2016 HERE, it’s a good time to take a look at what’s hot for event technology, and how we can use that technology to improve both the experience of an event, as well as the bottom line success within your trade show display. It’s important to note that even though technology now allows for virtual meetings and webinars, in-person events still provide the best way to build relationships, network, find qualified buyers," Read More
How Image Tagging Can Help Your Brand's Social Media Marketing
Visual marketing is an important part of reaching customers today. For brands concerned with SEO, however, it brings a wide variety of challenges. Search engine algorithms look for specific words, which makes it difficult to challenge competitors by coming up with better photos and videos to dominate search rankings. For brands concerned with SEO, however, it brings a wide variety of challenges. Search engine algorithms look for specific words, which makes it difficult to challenge competitors by coming up with better photos and videos" Read More
Computational Photography: The Tech Behind Tomorrow’s Cameras
The physical elements of taking a photo have scarcely changed in the most recent hundred years. At the point when a picture taker presses the screen discharge, a little light-touchy square catches a similarity of the scene in perspective. However, the concealed the truth is that advanced cameras use calculations and handling energy to decipher the light they catch. The picture that touches base on your memory card is not the one that entered the lens. This pattern is on the ascent, and the following stride is "computational photography Read More
Benefits and Reasons for Internet Video Growth
Simply stated, video is more engaging and compelling than other media. It is an easy way to present information with no reading required! People are accustomed to television and like to watch video. In 2015 video took up 57% of consumer internet traffic, by 2017 this will have risen to 69% and in 2018 it will be 79%.
Video combines pictures, sound, text and movement to create an impact far greater than individual elements and far more than a web page of text could ever provide. People tend to watch more than they read or listen. Read More
Why Brands Need to Invest in Experiential Marketing
We search, social, video, newsfeed, display and now native ads: The amount of messaging pushed onto users’ screens has exploded, making it increasingly difficult to truly impact and connect with today’s consumers in digital channels. The brand’s message has to stand out among the thousands of others a user is exposed to every day. On top of that, brands are also competing with their audiences’ social circles, friends and family that constantly exchange content via newsfeeds, IMs, text messages and e-mails.
This information overload has led consumers to become more selective about the content they engage with, Read More
Trade Show Booth Give Away "Creating A Home Court Advantage" With Free Professional Headshots
Tired of a lacking, non-inspiring branding presence at your Marketing Event?
Interested in doing something unique at your trade show booth to increase traffic, generate greater lead potential and excitement?
Why not combine a winning strategy for attracting quality leads along with providing business Headshots for attendees at trade events...right on location at your trade booth, conference, convention or fundraiser with an ultra-compact photo social media upload system and professional photographer. Instant professional headshots called "Insta" HeadShots are taken of the event attendees onsite and right within your trade show booth space. Read More
Let Your Brand Shine at Tradeshows
Public relations professionals spend much time and effort helping clients establish a brand identity. They think about how customers will perceive the brand, what image to portray, and what the business stands for. The brand identity they help develop is built upon with every decision made and every product or service launched. Read More
Understanding Trade Show Attendees & How to Generate Leads
When preparing for a trade show, it’s common for businesses to focus their efforts on things like giveaways, booth design, and marketing. Research shows, however, that the number one influence on attendee conversion at a trade show is how they interact with your booth staff. Trade show attendees weigh their personal interactions with exhibitor staff Read More