The Top 10 Trends Driving Marketing In 2017
Visibility is one part of promoting that won't change—regardless of the year. Showcasing before and after a digital transformation revolves around how clients see your business. I don't have a crystal ball, yet I do have some educated ideas regarding what's in store from marketing trends upcoming in 2017.
Focus is crucial—and that can be a challenge. The bigger the business, the more diverse the customer base. While data is making it easier to target consumers, it’s a massive undertaking to discern valuable information from the volume of data available. How do you stay focused, create conversations, and increase conversions? It’s a big question, but paying attention to what’s on the horizon can Read More
17 Best Mobile Event Apps for Conferences and Corporate Events
Mobile event apps have changed organizations’ perspective towards event management. By facilitating seamless interactions with the audience, these applications have made organizing meetings and conferences easy.
Understanding the importance of events for your business, I have come up with a list of 17 top mobile event applications Read More
18 Sneaky Ways to Build Brand Awareness
When you need a tissue, do you ask for a tissue, or for a Kleenex? When you’re ordering a drink at a fast-food restaurant, do you ask for a cola, or a Coke? What about when you cut yourself? Do you look for a plastic bandage, or a Band-Aid? These terms are known as proprietary eponyms, and they’re the apex of brand awareness. These brands have become so well-known, they’ve replaced the generic Read More
Don't Underestimate Power of Trade Shows in Business, Economy
Trade shows date back thousands of years. As soon as ancient Greeks or Romans or any other ancient civilization participated in trading goods and services, we saw a "trade show" in action. Think about the quaint markets you visit in Europe with stalls set up selling fruit, cheese and flowers. I fondly remember visiting the Folk Fair as a child where people representing different cultures set up tables and sold trinkets or food representing their country of origin. Now fast forward a few (or quite a few) years Read More
3 Keys to Stand Out at a Tradeshow
It’s expensive to exhibit at tradeshows, as well as a significant time commitment. Your ROI on tradeshows will pay off when you realize that your goal is to make contacts and build relationships – not to make sales. The sales come later: your first priority is to get noticed and be memorable at tradeshows – in a good way! Thousands of visitors attend a tradeshow, pass by each booth, and make snap decisions on which companies deserve their time and which Read More
Loss of Credibility Is A Pain That Lingers
From the very beginning, Samsung should have been more open about the issue with the Note 7. It should have called the thing by its proper name—a product recall. Instead it called it an "exchange program." This gives the thing a neutral, harmless sound, like a program for getting rid of unwanted gifts at Macy’s after Christmas. Just yesterday, when the news was already out that Samsung had (temporarily) stopped production of the Note 7, the company sent out a statement saying it had "adjusted its production schedules." It’s this sort of mealymouthed talk that gives the impression that the whole Note 7 thing is more about spin Read More
Eco-friendly Giveaways, Five Ways to Make Them More Reusable and Repurposeful
Trade show tchotchkes are proven to leave an impression with your customers and if done right they can even drive traffic to your booth, so giveaways are an essential showcasing device. Getting branded gear in your customer’s hands definitely increases your brand awareness and recognition, but they are also an opportunity to reinforce your company’s stance on environmental issues.
1. Choose Something Reusable. Opting to print your branding on something reusable is good for the planet because it eliminates the need Read More
Why Trade Events, Conventions and Conferences are expanding in a Digital Economy
It’s almost 2017 and we are 25+ years into the revolution in digital technology; and yet, perhaps counter-intuitively, the most effective way to conduct business is still the most analog method in history - a face-to-face meeting. How else to explain the increasing popularity of the classic trade show, where people gather in giant exhibition halls to meet and take each other’s pulse - live and in person?
Forget Skype, go-to-meeting & video conferences. The real FaceTime is actually “face time, Read More