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Who's Responsibility Is It To Keep Booths Busy?

I believe there is a lot of support we can give to those kind souls who decide to purchase exhibition space at trade events. Driving attendees to exhibition stands is not an easy one. It requires creativity, smart communication and tech awareness. The tactics described in this article will surely be helpful for those event professionals willing to help their exhibitors. I believe the role of event professionals should be similar to how governments tackle health issues. Running communication campaigns to improve citizens’ health is much cheaper than paying for expensive medical bills. In the same fashion it is much better to work with your exhibitors to provide them tactics to increase attendee traffic Read More

6 Tips for Making the Most Out of Trade Shows and Conferences

Trade events can either be small, intimate, and local, or they can be international huge events, but in either case, preparing for your industry events is similar, and we’ve listed 6 tips to help you make the most of your industry trade shows and conferences.

1. Plan early.
Most events know their dates at least a year in advance if not more. In order to get the best deals on both attending and exhibiting fees, plan early. The earlier you plan, the better rates you will receive. Additionally, when you plan early, you have time to get all of your promotional and collateral materials designed and planned,Read More

35 Ways to Make Your Next Book Signing a Huge Event with Social Media!

Here are some tips and suggestions by professional speaker and author Larry James that have helped increase the number of books sold at a book signing. Many are his own, and some were suggested by other author friends. Each book store has its own distinctive personality. Although I do not attempt to do all of the suggested tips at every signing,Read More

Innovative Ways That Businesses Are Using Snapchat

Snapchat generated headlines again recently by announcing the addition of Chat, a feature that allows users to text and video message in real-time. As Snapchat continues to grow and evolve, so does its user base of brands that are engaging with fans through the app.Read More

Why Big Data Is Just Going To Get Bigger

The use of data analytics and data mining have come a long way in integrated marketing.
But “we’ve hardly skimmed the surface,” says Neudesic, a firm specializing in custom data management and CRM solutions. The firm predicts analytics that seem familiar now will look very different by decade’s end.

While just about all structured data (like that in databases and spreadsheets) can beRead More

Event Technology That's Hot For 2016

With 2016 HERE, it’s a good time to take a look at what’s hot for event technology, and how we can use that technology to improve both the experience of an event, as well as the bottom line success within your trade show display. It’s important to note that even though technology now allows for virtual meetings and webinars, in-person events still provide the best way to build relationships, network, find qualified buyers," Read More

How Image Tagging Can Help Your Brand's Social Media Marketing

Visual marketing is an important part of reaching customers today. For brands concerned with SEO, however, it brings a wide variety of challenges. Search engine algorithms look for specific words, which makes it difficult to challenge competitors by coming up with better photos and videos to dominate search rankings. For brands concerned with SEO, however, it brings a wide variety of challenges. Search engine algorithms look for specific words, which makes it difficult to challenge competitors by coming up with better photos and videos" Read More

Computational Photography: The Tech Behind Tomorrow’s Cameras

The physical elements of taking a photo have scarcely changed in the most recent hundred years. At the point when a picture taker presses the screen discharge, a little light-touchy square catches a similarity of the scene in perspective. However, the concealed the truth is that advanced cameras use calculations and handling energy to decipher the light they catch. The picture that touches base on your memory card is not the one that entered the lens. This pattern is on the ascent, and the following stride is "computational photography Read More

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