Loss of Credibility Is A Pain That Lingers
From the very beginning, Samsung should have been more open about the issue with the Note 7. It should have called the thing by its proper name—a product recall. Instead it called it an "exchange program." This gives the thing a neutral, harmless sound, like a program for getting rid of unwanted gifts at Macy’s after Christmas. Just yesterday, when the news was already out that Samsung had (temporarily) stopped production of the Note 7, the company sent out a statement saying it had "adjusted its production schedules." It’s this sort of mealymouthed talk that gives the impression that the whole Note 7 thing is more about spin Read More
Eco-friendly Giveaways, Five Ways to Make Them More Reusable and Repurposeful
Trade show tchotchkes are proven to leave an impression with your customers and if done right they can even drive traffic to your booth, so giveaways are an essential showcasing device. Getting branded gear in your customer’s hands definitely increases your brand awareness and recognition, but they are also an opportunity to reinforce your company’s stance on environmental issues.
1. Choose Something Reusable. Opting to print your branding on something reusable is good for the planet because it eliminates the need Read More
Why Trade Events, Conventions and Conferences are expanding in a Digital Economy
It’s almost 2017 and we are 25+ years into the revolution in digital technology; and yet, perhaps counter-intuitively, the most effective way to conduct business is still the most analog method in history - a face-to-face meeting. How else to explain the increasing popularity of the classic trade show, where people gather in giant exhibition halls to meet and take each other’s pulse - live and in person?
Forget Skype, go-to-meeting & video conferences. The real FaceTime is actually “face time, Read More
3 Tips to Building the Right Social Media Guidelines
When you’re ready to take social computing seriously both inside and outside your organization, the guidelines should start with your existing culture in mind. A consumer service startup is going to have a very different culture than a large regulated life sciences manufacturer. If the uniqueness of your culture isn’t taken into account, the guidelines will either be ignored or rejected.
1. Invite Legal and HR into the process – but don’t let them run it.Read More
Re-defining Your Brand Through Corporate Events
Corporate events are the perfect opportunity to really change the perception of your brand, not through traditional advertising methods - but by immersing your clients in a world that will really get people talking. Because more often than not, it’s not just a matter of getting attendees to show up. The best corporate events are those which manage to create a world of their own - one that’s fully immersive and makes your guests feel like they’re part of something unique.
We’ve seen this to be true across all sectors - from automotive, to telecoms, from utilities to banking - people are at the very heart of the event experience." Read More
Contest Promotion for Tradeshows, Marketing & Promotional Events - The Only Guide You'll Ever Need
So you've created a contest & now you're getting ready to launch it to the world. This guide will take you step by step through some of the key strategies for promoting your contest.
Promotion is often a massively overlooked part of the marketing process, and the amount you need to promote will depend on the maturity of your business, how many existing channels you have at your disposal & also your industry.
For this reason we've broken this article down into a few sections: Read More
Experiential Marketing Using Photo Entertainment
Experiential marketing is a form of advertising that focuses primarily on helping consumers experience a brand – loosely defined as messaging you can touch, feel or view in a physical space.
While traditional advertising communicates the brand and product benefits, experiential marketing tries to immerse the consumers within the product by engaging as many other human senses as possible. The goal of experiential marketing is to form a memorable and emotional connection between the consumer and the brand so that it may generate customer loyalty and influence purchase decision.
Experiential Marketing & Photography
We’ve all seen the popularity of photobooths in recent years – there’s hardly a function where a photobooth isn’t tucked away Read More
Brand Activations That Foster Engagement
The debut of the connected soda machine that enable you to create virtually any flavor of drink you desire by pushing different buttons represents innovation -- and a physical manifestation of brand activation.
You might not invent the next interactive soda machine but you, too, can execute effective brand activation. How so? By creating an ardent connection between your brand and customers that motivates them to take desired actions.
Brand activation comes in many forms and is delivered through multiple channels. Brand activation that resonates with customers and achieves results calls for strategic planning that starts with "why." Why will your target audiences care? Why would they engage? Then focus on the "how. Read More