Ringling Bros. Circus Closing After 146 Years
The curtain is coming down on "The Greatest Show on Earth." The owner of the Ringling Bros. and Barnum & Bailey Circus told The Associated Press that the show will close forever in May.
The iconic American spectacle was felled by a variety of factors. Declining attendance combined with high operating costs, along with changing public tastes and prolonged battles with animal rights groups all contributed to its demise.
"We tried all these different things to see what would work, and supported it with a lot of funding as well, and we weren't successful in finding the solution," said Kenneth Feld, chairman and CEO of Feld Entertainment "There isn't any one thing," said Feld. “We looked at the performance in 2016 and advance tickets sales in 2017, and we decided it was not a viable business model,” he said. "This Read More
The Best Stuff At CES 2017
TVs are always a big draw at CES, and this year was no exception. Mercifully, the curved TV gimmick finally looks like it’s on its way out.
In the bigget trend to emerge, Sony, LG, and Samsung all moved the core components of their flagship TV sets to outside hardware. In the case of Samsung, all of the ports and brains of its new models are housed in an outside box. Sony built the guts for its top TV into a subwoofer that doubles as a TV stand.
But for my money, the most impressive TV was the new W7 from LG. This OLED TV is just 2.5mm thick—literally thinner than my finger. Everything that actually powers the TV is jammed Read More
Social Media Ads To Hit $50 Billion By 2019
The amount of money spent on advertising on social media is set to catch up with newspaper ad revenues by 2020, a leading forecaster said on Monday.
The rapid expansion of social media platforms on mobile devices, as well as faster internet connectivity and more sophisticated technology, has triggered a huge shift in the way many people get their news.
Advertising agency Zenith Optimedia, owned by France's Publicis, predicts Read More
The Top 10 Trends Driving Marketing In 2017
Visibility is one part of promoting that won't change—regardless of the year. Showcasing before and after a digital transformation revolves around how clients see your business. I don't have a crystal ball, yet I do have some educated ideas regarding what's in store from marketing trends upcoming in 2017.
Focus is crucial—and that can be a challenge. The bigger the business, the more diverse the customer base. While data is making it easier to target consumers, it’s a massive undertaking to discern valuable information from the volume of data available. How do you stay focused, create conversations, and increase conversions? It’s a big question, but paying attention to what’s on the horizon can Read More
17 Best Mobile Event Apps for Conferences and Corporate Events
Mobile event apps have changed organizations’ perspective towards event management. By facilitating seamless interactions with the audience, these applications have made organizing meetings and conferences easy.
Understanding the importance of events for your business, I have come up with a list of 17 top mobile event applications Read More
18 Sneaky Ways to Build Brand Awareness
When you need a tissue, do you ask for a tissue, or for a Kleenex? When you’re ordering a drink at a fast-food restaurant, do you ask for a cola, or a Coke? What about when you cut yourself? Do you look for a plastic bandage, or a Band-Aid? These terms are known as proprietary eponyms, and they’re the apex of brand awareness. These brands have become so well-known, they’ve replaced the generic Read More
Don't Underestimate Power of Trade Shows in Business, Economy
Trade shows date back thousands of years. As soon as ancient Greeks or Romans or any other ancient civilization participated in trading goods and services, we saw a "trade show" in action. Think about the quaint markets you visit in Europe with stalls set up selling fruit, cheese and flowers. I fondly remember visiting the Folk Fair as a child where people representing different cultures set up tables and sold trinkets or food representing their country of origin. Now fast forward a few (or quite a few) years Read More
3 Keys to Stand Out at a Tradeshow
It’s expensive to exhibit at tradeshows, as well as a significant time commitment. Your ROI on tradeshows will pay off when you realize that your goal is to make contacts and build relationships – not to make sales. The sales come later: your first priority is to get noticed and be memorable at tradeshows – in a good way! Thousands of visitors attend a tradeshow, pass by each booth, and make snap decisions on which companies deserve their time and which Read More