A solid event marketing strategy
Event marketing is more than nice booth graphics and collecting visitor names.
A solid event marketing strategy shows potential customers the high quality of your products and services at the event, but trade show marketing starts with planning and pre-show marketing months before the event and carries through to following up on each and every lead. Read More
Step And Repeat The Celebrity Treatment
You may not have celebrities at your event, but that doesn’t mean you can’t give your guests and trade event visitors a taste of celebrity life, and one of the most fun ways to do so is by adding a red carpet and a digital step-and-repeat background inserted into every photo using Green Screen marketing photo activation.
A ‘step-and-repeat’ photo background is a digitally created background with repeating logos (of the event host, sponsors, etc.). Read More
Binding Data Collection Into Event Marketing
Plan early to avoid rush fees and expensive change orders.
Capture data from as many event attendees as possible and acknowledge that consumer information is valuable by giving them entertainment, the chance to win something, or a 10% off coupon, and they’ll be happy to share their email address or survey data. Read More
What's in Your Marketing Event Tool Kit?
Event marketing is more than nice booth graphics and collecting visitor names. Have you been at a marketing event and suddenly someone needed an aspirin, or band aid or even scissors and there were none?
Being on the marketing event floor we have heard many stories, sometimes the stories are stressful and other times a little funny. Needless to say Read More