Plan your work, Work your plan
You don’t have to have the biggest booth in the hall, hire celebrities to man your booth or give away a BMW to reach tradeshow success. Any company on almost any budget can be successful at tradeshow marketing if they take the time to develop a solid strategy, execute it and follow through on post-event activities.
While B2B marketers continue to rate in-person events as one of their most effective tactics, a solid strategy is required to make the most of the investment.
If you’ve been to a tradeshow, you’ve seen the disparity. Half of the booths seem to be lively, attracting large crowds, generating buzz and full of energy. Read More
Think Of Your Brand In The Context Of Editorial Publishing "Storytelling"
Branded online content has come a long way over the years, rising from a virtual unknown just a decade ago to become one of the holy grails of modern digital marketing.
For all the awareness around the importance of content, oftentimes brands fail to capitalize on it by producing content that never gets out of the gate — that is, not maximizing engagement with their intended audiences. It’s almost like the term “branded” is being taken too literally: Companies will churn out content on a regular basis but will fill it with much too much promotion and not enough of a Read More
2018 The Top Trade Show Giveaway List
The best trade show giveaways are things people will find useful even after the show and that aren’t being handed out by all and sundry. Pens, keychains, USB sticks, mousepads, and candy will probably be available at 90% of the booths, so if you want to stand out, generate more leads, and make sure people remember your brand, do something different.
Your main goal should be to choose promotional giveaways that effectively communicate your brand identity and message, as well as your capabilities. Always make sure that the items you select align with the image you want your organization to project.
Also, to get the most mileage out of your marketing giveaways, it’s a good idea to choose something practical that people will use Read More
Top Trade Show Trends for 2018
We are entering one of the busiest times of year for event and trade show managers. Budgets and plans are due for next year’s show calendar and the fall historically hosts the most events. Added to that, many companies hold an annual sales or strategy meeting at the end of the calendar year (or at the beginning of the New Year) that requires a lot of attention and planning. With that in mind, we thought it would make sense to revisit our Top 5 Trade Show Trends from the beginning of 2017 to see if there are any notable updates to helpRead More
Before, During and After a Trade Show: 12 Tips to Market Your Business Effectively at Trade Shows
Not sure if a trade show is the right way to market your business? For a B2B brand, advertising at trade shows can be an enormous boon, unfortunately many struggle to generate new business—frequently because they aren't clear about their own goals or fail to develop a comprehensive strategy for the event.
Before the Show
Begin planning months before the event.
Trade shows are a huge investment in both time and money. You’ve likely registered and requested a booth months in advance, so you have little excuse to procrastinate on your promotion strategy. Especially if you intend to use direct mail or dedicated landing pages for promotion, you’ll need to meet deadlines at least a few weeks in advance to account for design,Read More
Showcase Your Customers
Even if your product may not be visually stimulating, engage your customers, they may have stories that involve using your product.
The goal is to highlight a down-to-earth story in a visual way.
You might think that counting likes is a little bit less data-driven than you need to be. But, on Instagram, a brand should focus on engagement and followers. Your in-house team can’t necessarily keep producing amazing visuals all year!
Why California's Wildfire Season Has Been So Long And Destructive
Wildfires are tearing across Southern California, forcing more than 200,000 people to flee their homes in and around Los Angeles and Ventura counties. It's an out-of-control situation and only getting worse, with peak fire conditions expected to last through at least Saturday, according to the National Weather Service. These devastating blazes come during a disturbingly destructive and long wildfire season throughout the west. Earlier this fall, Northern California experienced the deadliest fire disaster in state history.Read More
5 Tips for Attention-Grabbing Holiday Marketing Campaigns
Holidays should be loaded with goodness and cheer, yet for some shoppers, they're loaded with irritations: strain, gorging, abhorrent gifts and genuinely exhausting promoting efforts. When it comes to holiday promotions, shoppers are burnt out on observing a similar old more interesting methods of expression, for example, Santa offering a ten - pack of hole punnch machines or holiday fruit basket from a client. Here experts offer tips for creating well-timed holiday messaging that actually will reasonate with customers.
1. ‘Season’s Greetings’ matters. Whether to use a more secular tagline such as “Happy Holidays” or a more religious one like “Merry Christmas” or “Happy Hanukkah” depends on your audience. “Overall, the holiday season is all about being welcoming and warmRead More
Brand Activation and its Role in Driving Consumer Engagement And Awareness
Many popular brands are using activations to build popularity and give the consumer an experience that will make them feel a real personal connection to the company.
What is brand activation?
Have you ever noticed when you go to buy a popular brand's product, do you ever stop to ask yourself, how did they become so trustworthy and admired?
When a product is first manufactured it is virtually unknown to the general public.Read More
Prepare for 10 Social-Media Trends in 2018
In the past year, a number of significant stories involved social media: Facebook lured Snapchat users to Instagram, the president of the United States communicated official policy positions in 140 characters and Apple announced plans to alter the way we interact with our mobile devices.
Next year, social media is poised to create even more disruption as a number of new technological advancements go mainstream, and as social norms related to social media change. Here are the top 10 social media trends to prepare forRead More